22 August 2006

There’s an amazing opportunity on the horizon for VoIP service providers to distance themselves from their competition if they pay attention to the measure of service quality that matters most: the subscriber perception of quality. Opinion polls and surveys can be used to garner this data, but a much more comprehensive solution focuses on actually measuring each and every call and scoring calls individually using sophisticated quality-modeling algorithms. Cumulative reports based on this data can be used to analyze performance for an individual subscriber or an entire subscriber population and service offering. Embedding these measurement tools in the endpoints of the IP network makes comprehensive measurement and reporting possible.