Apple iPhone: Implications Beyond the Hype

29 June 2007

The Apple iPhone is the one of the most widely anticipated devices in years. Apples well established reputation for innovation has created almost feverish expectations that it will revolutionize mobile communications. Consumer or Business Device?

Reviews of the iPhone and its capabilities have been widely published and therefore will not be one of the main topics of this paper. Rather, we will focus on a number of key features and their implications for customers, device manufacturers, and the mobile carrier, media and cable industries.

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