SunRocket Tries to Capture VoIP-wary Consumers With $9.95 Per Month Offer

06/12/2005, PATRICK BARNARD

TMCnet Associate Editor



For consumers who have heard of VoIP but are still resistant to trying it, SunRocket is now offering its residential VoIP service for $9.95 a month.



The $9.95 per month offering, which the company announced today, includes enhanced 911 service; free calling features such as call waiting, caller ID and three-way calling; 200 minutes of global calling and unlimited inbound; and SunRocket to SunRocket Internet phone calling.



The “no commitment” offer is designed to appeal directly to consumers who are aware of VoIP, but still hesitant to try it. SunRocket says the offer is ideal “for consumers who want to try VoIP as a supplemental phone service, be it as a second phone line, to save on international calling, or as an inexpensive residential phone service to complement their cell phone.”



“The SunRocket Limited Edition service speaks directly to consumers eager to experience Internet phone service at the industry’s most compelling price point,” said Joyce Dorris, co-founder and chief marketing office at SunRocket, in a news release. “Whether a customer needs a second phone line, wants to save on international calling, or is just seeking a simple and inexpensive residential phone service to complement their cell phone, SunRocket’s Limited Edition is a pioneering alternative for mainstream America.”



SunRocket Limited Edition provides outbound calling to the U.S., Canada, Puerto Rico and the 41 International “SunSpot” destinations, which include Argentina, Australia, Austria, Belgium, Chile, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, Luxembourg, Malaysia, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the Vatican, plus the following cities: Caracas, Guadalajara, Helsinki, Lima, Mexico City, Monterrey, Moscow, Rio de Janeiro, St. Petersburg and Sao Paulo.



All taxes are included in the offer, and extra phone numbers and enhanced voice mail can be added for $3 per month each.



A $39.95 fee for equipment is charged with the plan unless equipment has already been purchased by the consumer. SunRocket claims the offer “includes no hidden charges, no term contracts and no penalties for canceling the service.”



For more information visit .www.sunrocket.com.



Patrick Barnard is Associate Editor for TMCnet and a columnist covering the telecom industry. To see more of his articles, please visit Patrick Barnard’s columnist page.

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