28 July 2006

Behemoth adopts self-cannibalisation strategy

BT IS SEEKING to recruit a million net voice customers inside 12 months in an attempt to precede the inevitable decline in its fixed-line revenues and head off a wave of competition.

According to a report in The
Times,
the telecoms behemoth said that one in 10 of its voice customers could be VoIP users inside two years. Heavy marketing and the likely inclusion of net calling hardware and software in its broadband services are likely tactics to attract subscribers.