24 October 2006

There is a revolution going on in telephony that is passing manufacturing SMEs and some larger organisations by, according to IP-based communications company Swyx.

“Traditional telephony is dead,” says Swyx CEO Geunter Junk. “IP telephony delivers huge advantages for SMEs and larger organisations... We need to educate the market not only about what’s possible for their businesses, but how to get there.”

He makes the point that it’s not just about cost cutting, citing an unnamed UK-based animal foods manufacturer, which integrated Swyx VoIP (voice over IP) into its CRM (customer relationship management) and ERP systems.