The Dilemma for VoIP Providers?

What does it take to be a successful international VoIP provider? Price? Quality? Customer Care? Using the most common search phrases the result shows common business principles such as price, quality and customer care as not sufficient to get to the potential customer’s attention. Search Engine Optimisation seems to be the critical success factor.

Every sound business concept should be based on a good product combined with a good service and offered at an appropriate price. Being able to offer that, all you need is to direct your potential customer’s purchasing intention towards you. But what good does it do if average Joe does not know that you exist. And where does Joe look – on the WWW, most likely using the search engines Google, Yahoo or MSN to find his new “VoIP provider”?

A research project conducted by www.myvoipprovider.com revealed the
shocking truth that Joe is not going find what he is looking for – at least it
will be very difficult for him.

Using the 9 most common search phrases (VoIP, Internet Phone, Broadbband Phone, VoIP
service, VoIP phone, VoIP solutions, business VoIP, VoIP service provider and
VoIP provider) as per Overture for October 2005, on Google, Yahoo and MSN and
reading through the first 10 pages (100 entries) – a patience Joe most likely
won’t have, the result shows that on average he will find only 11 VoIP
providers in the top 100 search results. He will also find news, plenty of
blogs and just as many spam websites, which raises another question - Are the
search engines neglecting their own “raison d’etre”? -.

Most of the listed VoIP providers Joe will find are
from the
USA,
have deep pockets and spend large amounts on online advertising. These few VoIP
providers, such as Vonage, Broadvoice, Packet8 and Skype to name a few, have
used every trick in the book for optimizing their online presence and now
belong to the fortunate few who will be noticed by Joe. But they are not necessary the ones with the best product and price, they are the ones that managed to win the “Ranking Game”.

What about the hundreds of other VoIP services?

The VoIP industry is a product of the internet and as
such the first place to find a new VoIP provider. If new start-up VoIP services
think that by offering very competitive rates, a fantastic service, brilliant
customers care and a really good web presence they are bound to make money –
well think again. They will be picked up and used by the computer geeks and the
internet savvy users, but with VoIP slowly going main stream it is highly
unlikely that the average user will ever know that they exist. Some providers
will have to seriously “beef up” their online presence, some have to hang in
and frustratingly see how long it takes to move up the search engine page
rankings. And time is what one does not have in these fast moving times - so
the business model needs to be questioned. .

MyVoIPprovider.com
has compiled a directory of 550 international VoIP phone companies with 5-10
new VoIP services being added on a weekly basis. Quite a number of these
providers will not be around in the next 24 months if they do not expand on
their online presence.

The key to their success will be Search Engine
Optimization and making sure that while they are slowly moving up the rankings
they are listed in as many VoIP related directories as possible. Some
comprehensive directories can be found on www.myvoipprovider.com, www.voip-info.org, www.voipreview.org, www.sipcenter.com, www.voipproviderslist.com etc. For
any end user looking for the most suitable and not just any VoIP provider the
chance of being successful is directly linked to the use of these online VoIP
related directories, which in return means that providers need to make sure
that they are represented in these directories. Does that shift the power? Most
probably, but to the benefit of the end consumer who will receive the kind of
information they were looking for by adding an intermediary – the directory
provider.

Let’s just hope that the intermediaries are not being
caught in the same “non-visibility” trap.

 

Below the results of the survey carried out on the 8 and 9th of December 2005.
 

Rank

Top Overture VoIP related Keywords in October 2005

MSN

Yahoo

Google

 

 

VoIP Provider

Rank

VoIP Provider

Rank

VoIP Provider

Rank

 

 

 

 

 

 

 

 

1

VoIP

Broadvoice

9

Vonage

4

Skype (Lux)

4

 

(1261239 searches)

Vonage

11

Skype (LUX)

18

VoIPBuster (SWI)

6

 

 

VoIP.net

13

Lingo

22

Vonage

7

 

 

AT&T

19

Vincom (POL)

66

Packet8

10

 

 

Packet8

27

AT&T

76

AT&T

31

 

 

Lingo

39

Broadvoice

87

Broadvoice

49

 

 

Vonage (CAN)

63

OzVoIP (AUS)

90

Vonage (CAN)

51

 

 

fonosip (ARG)

65

 

 

Primus (CAN)

56

 

 

Qwest

87

 

 

VoIP.net

59

 

 

SOYO

99

 

 

Nildram (UK)

89

 

 

 

 

 

 

Gradwell (UK)

91

 

 

 

 

 

 

Lingo

93

 

 
 % VoIP Services / Total results

10%

 

7%

 

13%

 

 

 

 

 

 

 

 

 

2

Internet Phone

Packet8

3

Vonage

3

Skype (LUX)

1

 

(428322 searches)

Skype (LUX)

4

Skype (LUX)

4

Dialpad

2

 

 

In-Call

13

Qwest

6

Net2Phone

3

 

 

Sunrocket

16

Dialpad

7

iConnecthere

6

 

 

1Internet Phone

17

Lingo

9

Callserve

7

 

 

Lingo

29

Verizon

10

Vonage

9

 

 

Vonage

32

iConnecthere

11

Packet8

10

 

 

Dialpad

35

Net2Phone

13

Sunrocket

13

 

 

Net2Phone

37

Nikotel

20

Go2Call

15

 

 

Callserve

51

Callserve

28

Mediaring (SIN)

34

 

 

VoIP.net

55

AT&T

42

Qwest

36

 

 

myBline

65

inet-fone

49

Inter.net

41

 

 

iConnecthere

79

Sunrocket

63

Broadvoice

44

 

 

Gizmo

84

1Internet Phone

65

Lingo

50

 

 

RhinoCall (NET)

87

Cox

84

FreshTel

52

 

 

Vertacom

90

BT (UK)

96

Legend (UK)

53

 

 

 

 

 

 

Vonage (CAN)

64

 

 

 

 

 

 

VoIP.net

70

 

 

 

 

 

 

Earthtones

76

 

 

 % VoIP Services / Total results

16%

 

16%

 

19%

 

 

 

 

 

 

 

 

 

3

Broadband Phone

Vonage

3

Vonage

1

Vonage

1

 

(359300 searches)

VoIP.net

4

Lingo

4

Voicepulse

3

 

 

Vertacom

7

BT (UK)

5

iConnecthere

4

 

 

Voicepulse

9

iConnecthere

7

Packet8

5

 

 

packet8

14

Packet8

10

Lingo

6

 

 

Broadvox

15

AT&T

11

Vonage (UK)

9

 

 

Galaxyvoice

19

Verizon

13

Primus

10

 

 

Rocketvoip

24

ViaTalk

15

GalaxyVoice

11

 

 

VoiceEclipse

31

Qwest

16

Callserve

12

 

 

Quazzle (UK)

32

Voicepulse

17

Voip.net

16

 

 

ViaTalk

33

Broadvox

22

Primus

18

 

 

IPZoo

40

BBPGlobal (AUS)

23

VoiceEclipse

21

 

 

Primus

41

Sprint

35

Dialpad

23

 

 

Voxby

46

Callserve

37

Verizon

27

 

 

JustVoIP (CAN)

56

Legend (UK)

63

Broadvoice

28

 

 

iConnecthere

58

Broadvoice

69

Broadvox

32

 

 

Callserve

65

VoIP.net

72

CavTel

39

 

 

taletalk

88

Rocketvoip

91

Qwest

44

 

 

Meritcall

92

Net2Phone

96

ViaTalk

54

 

 

Net2Phone

95

 

 

BT (UK)

70

 

 

 

 

 

 

Sipphone

79

 

 

 

 

 

 

NetComm (AUS)

92

 

 

 % VoIP Services / Total results

20%

 

19%

 

22%

 

 

 

 

 

 

 

 

 

4

VoIP Service

Broadvoice

1

Vonage

1

Vonage

1

 

(298044 searches)

VoiceEclipse

5

Lingo

2

Packet8

3

 

 

Vertacom

9

Skype (LUX)

7

Lingo

4

 

 

Lingo

10

AT&T

11

AT&T

6

 

 

Speakeasy

14

VoIP.net

12

Broadvoice

9

 

 

Qwest

16

Broadvoice

14

Gradwell (UK)

11

 

 

SOYO

17

Qwest

15

Sunrocket

13

 

 

Quazzle

22

packet8

19

Earthlink

15

 

 

Sprint

24

Verizon

38

Verizon

27

 

 

Cingucell

31

OzVoIP (AUS)

48

Primus (CAN)

29

 

 

Vonage

33

Gradwell (UK)

51

Qwest

66

 

 

Packet8

35

Sunrocket

52

Sprint

67

 

 

Acanac

41

Speakeasy

59

VoiceEclipse

68

 

 

Centricvoice

42

WQ Digital

70

Navigata

75

 

 

AT&T

48

GlobaltelIP

79

Exetel (AUS)

86

 

 

Earthlink

54

primus (CAN)

85

Aitelephone

87

 

 

Primex (UK)

60

VoiceEclipse

88

Nildram (UK)

93

 

 

RocketVoIP

64

FonoSIP (ARG)

95

Speakeasy

95

 

 

Verizon

69

Earthlink

99

 

 

 

 

Aitelephone

77

Nildram

100

 

 

 

 

Sunrocket

86

 

 

 

 

 

 

Gradwell (UK)

89

 

 

 

 

 

 

Primus

91

 

 

 

 

 

 

Mix Networks

98

 

 

 

 

 

 

 % VoIP Services / Total results

24%

 

20%

 

18%

 

 

 

 

 

 

 

 

 

5

VoIP Phone

Lingo

1

Vonage

1

Vonage

1

 

(87802 searches)

Broadvoice

4

Lingo

2

Lingo

3

 

 

Vonage

12

Skype (LUX)

3

Broadvoice

7

 

 

In-call

13

Verizon

13

Shaw (CAN)

14

 

 

my B line

14

VoIP.net

14

Gradwell (UK)

19

 

 

IPZoo

17

1internet Phone

17

Packet8

20

 

 

Cingucell

24

Qwest

23

Skype

32

 

 

RocketVoIP

31

Packet8

24

Sunrocket

33

 

 

Vertacom

35

Dialpad

25

Inphonex

43

 

 

Gradwell (UK)

49

Broadvoice

31

Callserve

55

 

 

1internetphone

50

Net2Phone

34

pc-telephone

70

 

 

VoiceEclipse

60

iconnecthere

67

Engin (AUS)

75

 

 

Varphonex

62

Legend (UK)

76

Legend (UK)

83

 

 

Ravon (CAN)

63

VoicePulse

84

 

 

 

 

Voxby

71

SOYO

85

 

 

 

 

Packet8

74

AT&T

90

 

 

 

 

VoiceEclipse

77

Sunrocket

96

 

 

 

 

Primus

86

Inphonex

99

 

 

 

 

Skype (LUX)

92

 

 

 

 

 

 

VoIP.net

93

 

 

 

 

 

 

 % VoIP Services / Total results

20%

 

18%

 

13%

 

 

 

 

 

 

 

 

 

6

VoIP Solution

Go2Call

26

Legend (UK)

36

Packet8

1

 

 (86001 searches)

VoIP.net

59

Phonewala (IND)

53

Go2Call

8

 

 

 

 

Ubi-corp

83

Net2Phone

66

 

 

 

 

VoIP.net

94

 

 

 

 

 % VoIP Services / Total results

2%

 

4%

 

3%

 

 

 

 

 

 

 

 

 

7

Business VoIP

Speakeasy

1

Vonage

2

Sprint

4

 

(85738 searches)

Sprint

3

Lingo

5

Speakeasy

6

 

 

Vertacom

10

Speakeasy

9

Broadvoice

9

 

 

Broadvoice

20

Sprint

12

Lingo

10

 

 

Lingo

23

AT&T

32

AT&T

18

 

 

Gradwell (UK)

24

Gradwell (UK)

44

Gradwell (UK)

26

 

 

Telasip

52

Exetel (AUS)

72

Packet8

47

 

 

AT&T

57

Packet8

83

Cavtel

99

 

 

Vonage

64

 

 

 

 

 

 

Qwest

91

 

 

 

 

 

 

 % VoIP Services / Total results

10%

 

8%

 

8%

 

 

 

 

 

 

 

 

 

8

VoIP Service Provider

Vertacom

3

Vonage

1

Packet8

3

 

(84154 searches)

Quazzle (UK)

4

Broadvoice

17

Earthlink

5

 

 

VoiceEclipse

8

Packet8

19

Broadvoice

6

 

 

Sprint

9

Qwest

22

Dialpad

23

 

 

CentricVoice

14

Verizon

37

VoiceEclipse

40

 

 

Cingucell

32

Lingo

47

 

 

 

 

Dialpad

38

Speakeasy

69

 

 

 

 

Mix Networks

43

VoiceEclipse

73

 

 

 

 

Broadvoice

46

OzVoIP (AUS)

78

 

 

 

 

OzVoIP (AUS)

57

 

 

 

 

 

 

Packet8

60

 

 

 

 

 

 

In-Call

77

 

 

 

 

 

 

 % VoIP Services / Total Results

12%

 

9%

 

5%

 

 

 

 

 

 

 

 

 

9

VoIP Provider

Packet8

8

Vonage

1

Vonage

3

 

(71776 searches)

Vertacom

17

Legend (UK)

7

Packet8

4

 

 

OzVoIP (AUS)

28

Howdy (HK)

30

Legend (UK)

67

 

 

TalkETalk

40

Broadvoice

48

Broadvoice

71

 

 

Quazzle (UK)

41

 

 

Telio (NOR)

91

 

 

VoiceEclipse

48

 

 

 

 

 

 

Broadvoice

54

 

 

 

 

 

 

Cingucell

64

 

 

 

 

 

 

ISNtelcom

66

 

 

 

 

 

 

Simtex (AUS)

68

 

 

 

 

 

 

i2fone

79

 

 

 

 

 

 

 % VoIP Services / Total results

11%

 

4%

 

5%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Notes:

 

 

 

 

 

 

 

 

 

 

 

 

Only one listing recorded per provider per
keyword and search engine

 

 

 

 

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