JAJAH experiments with ad-supported VoIP
06 November 2007
People have proven that they're willing to accept ads almost anywhere in exchange for free services, and thus, ads have popped up everywhere. But one place they haven't been common is in phone service. VoIP service JAJAH wants to change that, though, and has introduced a call advertising platform that allows customers to earn credits toward their phone calls. JAJAH users could earn enough credits to cover their entire phone call this way, says the company, and advertisers will have a new way to reach potential customers.
The opt-in ads come as part of a partnership with Oridian, a privately-owned ad network that targets international Internet users. "In tests over the past months we have identified a method to overlay advertising content on phone calls in a way that users find acceptable," said JAJAH cofounder Roman Scharf in a statement. That method involves overlaying the audio recording while the call is connecting, so that it doesn't interrupt the flow of the phone conversation later on. The ads will be targeted, too—comparing the JAJAH ad platform to "AdWords for the phone," the company said that local companies will be able to target JAJAH users that are geographically local to them instead of a thousand miles away.
People have proven that they're willing to accept ads almost anywhere in exchange for free services, and thus, ads have popped up everywhere. But one place they haven't been common is in phone service. VoIP service JAJAH wants to change that, though, and has introduced a call advertising platform that allows customers to earn credits toward their phone calls. JAJAH users could earn enough credits to cover their entire phone call this way, says the company, and advertisers will have a new way to reach potential customers.
The opt-in ads come as part of a partnership with Oridian, a privately-owned ad network that targets international Internet users. "In tests over the past months we have identified a method to overlay advertising content on phone calls in a way that users find acceptable," said JAJAH cofounder Roman Scharf in a statement. That method involves overlaying the audio recording while the call is connecting, so that it doesn't interrupt the flow of the phone conversation later on. The ads will be targeted, too—comparing the JAJAH ad platform to "AdWords for the phone," the company said that local companies will be able to target JAJAH users that are geographically local to them instead of a thousand miles away.
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