MOBILE: Mobile giants face fresh competition
19 September 2007
In the Baltics, as everywhere around the globe, the mobile phone has had a profound impact on everything from office politics to dating. The world has, in the space of a decade, become utterly dependent on this convenience, and for certain companies, that dependence has translated into enormous profits. In the Baltics, however, the outlook for mobile companies isn’t quite so rosy. This week’s Industry Insider takes a look at the mobile communications business in the Baltics and the challenges it faces.
Riga - The mobile phone industry in the Baltics is under a squeeze. While phone users reach for their handsets at an ever-increasing rate, tough competition and new players have put a pinch on profits.
That’s good news for consumers however, who are being offered a wider range of products at ever-decreasing costs.
A recent Eurobarometer study found that Latvia and Lithuania have the lowest mobile phone use prices in the European Union, and Estonia comes in a close 7th. Low prices are fueled by increasingly intense competition that shows no signs of slowing down.
In the Baltics, as everywhere around the globe, the mobile phone has had a profound impact on everything from office politics to dating. The world has, in the space of a decade, become utterly dependent on this convenience, and for certain companies, that dependence has translated into enormous profits. In the Baltics, however, the outlook for mobile companies isn’t quite so rosy. This week’s Industry Insider takes a look at the mobile communications business in the Baltics and the challenges it faces.
Riga - The mobile phone industry in the Baltics is under a squeeze. While phone users reach for their handsets at an ever-increasing rate, tough competition and new players have put a pinch on profits.
That’s good news for consumers however, who are being offered a wider range of products at ever-decreasing costs.
A recent Eurobarometer study found that Latvia and Lithuania have the lowest mobile phone use prices in the European Union, and Estonia comes in a close 7th. Low prices are fueled by increasingly intense competition that shows no signs of slowing down.
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